Insights & Ideas

    The View 360 Marketing Blog

    Marketing strategy, branding tips, and growth ideas for small and midsize businesses across The Shoals and beyond.

    15 articles

    Latest Articles

    Why Logos, Fonts, and Colors matter?
    Marketing IdeasView 360 Marketing Blog

    Why Logos, Fonts, and Colors matter?

    How to choose the right logo for your brand When it comes to creating a logo for your brand, it’s essential to consider how it reflects your business’s personality and resonates with your audience. Choosing the right logo can make a significant impact on how your brand is perceived. Start …

    November 10, 2025Read More →
    How to correctly write off bad debt in Quickbooks
    View 360 Marketing Blog

    How to correctly write off bad debt in Quickbooks

    Quickbooks instructions to write off bad debt in your company finacials 💡 Step 1: Make Sure It’s Really a Bad Debt Before writing it off: You’ve sent reminders or statements. You’ve made reasonable collection attempts (calls, emails, maybe a friendly “Hey, buddy, you still owe me?”). You’ve concluded that the …

    October 31, 2025Read More →
    How SpotOn Restaurant Point of Sale can increase revenue
    View 360 Marketing Blog

    How SpotOn Restaurant Point of Sale can increase revenue

    Looking to boost your restaurant’s revenue? SpotOn Restaurant Point of Sale might just be the solution you need. With its user-friendly interface and advanced features, SpotOn can streamline your operations, improve efficiency, and enhance customer experience. By utilizing data analytics and personalized marketing tools, you can target the right customers …

    February 24, 2025Read More →
    GunRunner Hotel: Where Luxury & Legacy Intertwine
    Local FavoritesView 360 Marketing Blog

    GunRunner Hotel: Where Luxury & Legacy Intertwine

    What is the GunRunner Hotel? Tucked away in the vibrant heart of Florence, Alabama, the GunRunner Hotel has been turning heads nationwide—and for good reason. Recently named the #1 Boutique Hotel in the U.S. by USA Today in 2024, it’s more than just a place to rest your head; it’s …

    May 10, 2024Read More →
    What are the best SEO Plugins for WordPress websites?
    SEOView 360 Marketing Blog

    What are the best SEO Plugins for WordPress websites?

    Yoast SEO: This is one of the most popular SEO plugins for WordPress. It offers comprehensive features for optimizing your site, including meta tags, generating sitemaps, and improving readability. Yoast SEO also has Woo Commerce integration, making it a great choice for e-commerce sites. All in One SEO Pack: This …

    May 8, 2024Read More →
    WHY YOUR SMALL BUSINESS NEEDS A LOYALTY PROGRAM?
    Loyalty RewardsMarketing Ideas

    WHY YOUR SMALL BUSINESS NEEDS A LOYALTY PROGRAM?

    Bart Davis – Owner of View 360 Marketing and Restaurant Owner WHAT IS A LOYALTY PROGRAM? A loyalty program is a program that rewards customers for visits or purchases to a business that offers some type of reward for your business. Most loyalty programs have two main ways to reward their customers …

    February 14, 2024Read More →
    SPOTON: SIX WAYS SMALL BUSINESSES CAN COMPETE WITH AMAZON LOCALLY
    Social Media Strategy

    SPOTON: SIX WAYS SMALL BUSINESSES CAN COMPETE WITH AMAZON LOCALLY

    Hannah Armstrong- Social Media Manager at View 360 Marketing In a world where the customer is king, consumers can now enjoy convenience like never before. With just an internet connection and their mobile phone in hand, they are set for any of life’s little luxuries or necessities that arise—from food …

    February 14, 2024Read More →
    VIEW 360 MARKETING – OUR STORY
    Social Media Strategy

    VIEW 360 MARKETING – OUR STORY

    Bart Davis – CEO of View 360 Marketing Agency in Florence, AL   THE BEGINNING Our story started back on Oct 15, 2005, the day I purchase my first business. Well, I thought that was the day but now I know that I really started marketing when I was just …

    February 14, 2024Read More →
    V360
    Social Media Strategy

    STEP-BY-STEP GUIDE: HOW TO ALIGN TEXT ON AN ARTBOARD IN ADOBE ILLUSTRATOR

    BART DAVIS – CEO VIEW 360 MARKETING Adobe Illustrator is a powerful tool for creating stunning artwork, designs, and illustrations. When working with text in Illustrator, it’s essential to ensure that it is properly aligned and positioned on the artboard. Proper alignment enhances the visual appeal and professionalism of your designs. …

    February 14, 2024Read More →
    V360
    Social Media Strategy

    SpotOn vs Toast

    SpotOn vs Toast If you’re in search of a new restaurant point-of-sale system for your restaurant, you’ve probably heard SpotOn mentioned alongside Toast, TouchBistro, Square, and others. As one of the fastest growing companies in the field, SpotOn is a favorite among restaurant operators, managers, and staff alike, thanks to its ease …

    February 12, 2024Read More →
    V360
    Social Media Strategy

    BUSINESS LOGO IDEAS FOR YOUR BUSINESS

    I remember it like it was yesterday… I can hardly believe it’s been 12 years since we opened FloBama in Downtown Florence, AL. (Time Flys when your having fun) It was a couple of weeks before opening and I had picked the perfect name but had no idea what I wanted …

    February 12, 2024Read More →
    WHAT IS A RESTAURANT POINT OF SALE SYSTEM AND HOW DOES IT WORK
    Social MediaView 360 Marketing Blog

    WHAT IS A RESTAURANT POINT OF SALE SYSTEM AND HOW DOES IT WORK

    A point of sale (POS) system is used by businesses to record sales, manage inventory, and capture data to help that business make smarter business decisions and have more knowledge of the numbers. The most common type of POS system is one that uses touch screens for customers to swipe …

    February 12, 2024Read More →
    V360
    Social Media Strategy

    Top 5 Restaurant Marketing Hacks

    Are you a restaurant owner looking to spice up your marketing game and attract more hungry customers through your doors? You’re in luck! We’ve curated a list of the top 5 restaurant marketing hacks that will take your business from good to gourmet in no time. So, grab a seat …

    February 1, 2024Read More →
    V360
    Social MediaView 360 Marketing Blog

    Top 10 Social Media Strategies for Small Business

    In today’s digital world, social media is a crucial tool for small businesses looking to expand their reach and connect with their audience. But with so many platforms and tactics available, it can be overwhelming to know where to start. Here are the top 10 social media strategies that are …

    January 15, 2024Read More →
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