The Gunrunner Boutique Hotel – A Hidden Gem

What is the GunRunner Hotel?

Tucked away in the vibrant heart of Florence, Alabama, the GunRunner Hotel has been turning heads nationwide—and for good reason. Recently named the #1 Boutique Hotel in the U.S. by USA Today in 2024, it’s more than just a place to rest your head; it’s an immersive experience that captures the spirit of the Shoals. From its themed suites and vibrant rooftop bar to its unbeatable location, this gem of a hotel has redefined Southern hospitality and become a beloved destination for travelers near and far.

A Bar Scene That’s Second to None

One of the hotel’s many highlights is its stunning rooftop bar, where panoramic views of downtown Florence provide the perfect backdrop for an evening cocktail or casual conversation. Whether you’re here to relax after a long day of exploring or kick off a lively night on the town, the rooftop is the place to be. With a rotating selection of craft cocktails, local brews, and wines, it offers something for every palate.

What makes the rooftop truly special, though, is its seamless blend of luxury and laid-back Southern charm. On any given evening, you might find live music floating through the air, filling the space with the unmistakable sounds of the Shoals.

Themed Rooms: A Stay Like No Other

Each of the GunRunner’s ten uniquely themed suites offers an experience as distinct as Florence itself. Whether you’re stepping into the Elvis-inspired room that captures the essence of the King’s rock-and-roll spirit or relaxing in the Muscle Shoals suite that pays homage to the town’s musical legacy, each room is a celebration of history, culture, and luxury. Every detail, from the decor to the art pieces, tells a story, making your stay at the GunRunner not just comfortable but unforgettable.

Steps Away from Historic Downtown Florence

One of the perks of staying at the GunRunner is its unbeatable location. Situated within walking distance of Historic Downtown Florence, the hotel offers easy access to a treasure trove of activities. Whether you’re looking to shop, dine, or simply stroll through the picturesque streets, Florence has it all.

Aerial view of the Wilson Dam spanning the Tennessee River in Florence, AL, with lush greenery on the banks.

Shopping in Downtown Florence

Downtown Florence offers a variety of unique shopping destinations, all within walking distance of the GunRunner Hotel. Here are some of the standout shops and boutiques where you can find everything from clothing and outdoor gear to spa services:

Coats Clothing

Located on Court Street, Coats Clothing is a stylish men’s clothing store known for its classic and contemporary fashions. It’s the go-to spot for sharp dressers looking for everything from suits to casual wear, with a focus on high-quality brands and tailored fits.

Location: Court Street

Lilly’s Sportswear

Lilly’s Sportswear offers a fantastic selection of casual and activewear for both men and women, conveniently located downstairs in the GunRunner Hotel. This boutique is perfect for picking up trendy outfits, accessories, and sporting gear.

Location: Bottom floor of GunRunner Hotel, Tennessee Street

The GunRunner Spa

Also located on the bottom floor of the GunRunner Hotel, the GunRunner Spa is an excellent place to unwind after a day of shopping. Offering a range of luxurious treatments, including massages, facials, and body treatments, it’s the perfect spot to pamper yourself while staying downtown.

Location: Bottom floor of GunRunner Hotel, Tennessee Street

Alabama Outdoors

If you’re an adventurer or outdoor enthusiast, Alabama Outdoors has a great selection of clothing, footwear, and gear for your next hike, camping trip, or outdoor excursion. With a wide range of well-known brands, it’s an excellent stop for outdoor apparel and equipment.

Location: Court Street

Billy Reid

For high-end fashion with a Southern flair, Billy Reid is a must-visit. This flagship store offers timeless, sophisticated menswear and womenswear, along with beautifully curated accessories and home goods.

Location: Court Street

Ye Ole General Store

This historic general store offers a little bit of everything, from vintage items and antiques to unique gifts and Florence memorabilia. It’s a fun stop for those interested in discovering a piece of the town’s past.

Location: Seminary Street

With these shopping and retail options, downtown Florence is filled with a wide range of experiences—from luxury fashion and custom prints to outdoor gear and local gifts, making it a destination for both locals and visitors.

Restaurants & Coffee Shops:

Odette
A farm-to-table restaurant offering Southern-inspired American cuisine, Odette is known for its creative dishes made with locally sourced ingredients. The atmosphere is upscale yet cozy, and their menu features everything from gourmet burgers to sophisticated entrées like lamb and duck.

Distance: 3-minute walk
Cuisine: Southern-inspired, farm-to-table

Yumm Thai Sushi and Beyond
A local favorite, Yumm Thai Sushi and Beyond offers a blend of authentic Thai cuisine and expertly prepared sushi. The restaurant is known for its bold flavors and fresh ingredients, with a wide selection of curries, stir-fries, and specialty rolls.

Distance: 4-minute walk
Cuisine: Thai and Sushi

Ricatonis Italian Grill
A longstanding favorite in Florence, Ricatonis serves classic Italian dishes in a lively, old-world atmosphere. From wood-fired pizzas to traditional pasta dishes, this restaurant has been a staple for locals and visitors alike for years.

Distance: 5-minute walk
Cuisine: Italian

FloBama Restaurant & Music Hall
For those who want to enjoy live music with their meal, FloBama offers a lively atmosphere along with Southern comfort food. Known for its music scene, FloBama is a great place to experience local talent while enjoying a casual meal of burgers, BBQ, and Southern-style sides.

Distance: 4-minute walk
Cuisine: Southern comfort food, live music

Wildwood Tavern
Wildwood Tavern is a cozy gastropub offering a variety of gourmet hot dogs, flatbreads, and burgers, as well as an impressive craft beer selection. It’s a great spot for casual dining with a creative twist.

Distance: 6-minute walk
Cuisine: American, gastropub

Mugshots Grill & Bar
Known for its mouth-watering burgers, Mugshots is a casual spot perfect for those looking to enjoy a laid-back meal. The menu features a variety of burgers, sandwiches, and appetizers, making it a great place to catch a game or hang out with friends.

Distance: 5-minute walk
Cuisine: American, burgers

Chicago Cafe
Chicago Cafe is a local favorite known for its hot dogs, sandwiches, and classic diner-style food. It’s a relaxed spot for a quick bite with a nostalgic feel.

Distance: 4-minute walk
Cuisine: American, diner

Rosie’s Mexican Cantina
For a taste of Tex-Mex, Rosie’s Mexican Cantina offers delicious fajitas, enchiladas, and margaritas in a vibrant, colorful atmosphere. It’s perfect for a fun night out with friends or family.

Distance: 7-minute walk
Cuisine: Tex-Mex

Enchanting Gatherings Tea Room
For a charming, intimate experience, visit the Enchanting Gatherings Tea Room. Known for its themed afternoon teas, this cozy spot offers a whimsical escape with beautifully presented teas, sandwiches, and pastries.

Distance: 5-minute walk
Cuisine: Tea Room, light bites

Lost Pizza Co.
If you’re in the mood for pizza, Lost Pizza Co. serves up flavorful pies with a variety of toppings in a fun, laid-back atmosphere. It’s a great spot for families or groups looking for casual dining.

Distance: 6-minute walk
Cuisine: Pizza

Jack’s Place Bistro
Jack’s Place Bistro offers a blend of comfort food and Southern classics in a relaxed setting. The menu features a range of options, from seafood to steaks, providing a cozy dining experience for locals and visitors alike.

Distance: 6-minute walk
Cuisine: Southern, comfort food

Trowbridge’s Ice Cream and Sandwich Shop
For a nostalgic treat, visit Trowbridge’s, a classic soda fountain shop that’s been a local institution since 1918. Enjoy simple sandwiches, hot dogs, and homemade ice cream in a charming old-school setting.

Distance: 4-minute walk
Cuisine: Sandwiches, ice cream

The Pie Factory
If you’re craving pizza, The Pie Factory offers some of the best wood-fired pies in Florence. Known for their creative toppings and signature crust, this pizzeria is perfect for a casual lunch or dinner.

Distance: 3-minute walk
Cuisine: Pizza

Turbo Coffee
Conveniently located on the bottom floor of the GunRunner Hotel, Turbo Coffee offers top-notch coffee, pastries, and light breakfast items. This café is known for its minimalist vibe and delicious coffee roasted in-house, making it a perfect stop before a day of exploring.

Location: Bottom floor of GunRunner Hotel
Cuisine: Coffee, light breakfast

Rivertown Coffee Co.
For a cozy, eclectic coffee experience, Rivertown Coffee Co. is a local favorite. With a relaxed, artsy vibe, this coffee shop offers a great selection of espresso drinks, teas, and light meals like sandwiches and salads.

Distance: 5-minute walk
Cuisine: Coffee, light bites

With these diverse dining and coffee options just steps away from the GunRunner Hotel, you’ll be well-positioned to enjoy the best of downtown Florence’s food and drink scene!

Wilson Park Florence Al view 360 marketing blog image

Parks

A short walk will take you to the serene Wilson Park, where you can relax, enjoy the green space, or take in one of the many local events hosted throughout the year. It’s a perfect stop for a peaceful moment amid the hustle and bustle.

The Shoals Sound: Music in the Air

No visit to Florence is complete without soaking in its rich musical heritage. As you explore downtown, you’ll hear the **Shoals Sound** echoing through the streets, whether from live performances at venues like FloBama or musicians playing along the sidewalks. Florence’s connection to music runs deep, and staying at the GunRunner Hotel places you right at the heart of this legacy.

Your Stay at GunRunner Hotel: More Than a Night, It’s an Experience

From its lively rooftop bar to its thoughtfully themed rooms and prime location, the The GunRunner Hotel offers a truly immersive experience in the heart of Florence. Whether you’re here to explore the town’s rich history, indulge in its culinary delights, or take in the soulful sounds of the Shoals, the GunRunner is your perfect home base.

It’s no wonder why travelers across the country have crowned it “USA Today’s #1 Boutique Hotel of 2024”. So, pack your bags, book your stay, and come see why the GunRunner Hotel is the crown jewel of the Shoals.

Ready to experience Florence like never before? Book your stay at the GunRunner Hotel today and immerse yourself in the best that the Shoals has to offer!

author avatar
Bart Davis CEO
Bart Davis, a Florence, Alabama entrepreneur, co-founded FloBama and leads View 360 Marketing, helping businesses grow through innovative strategies.
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